Along with another group member, I got to work on the project's content strategy. I conducted research to determine what must be improved in "Rockcity." Appeal. Social media, posts, giveaways, and reviews. everything that could promote them. Subsequently, we developed a weekly schedule that they can utilize and maintain consistency in their work. I then created a visual layout to make it simple to provide to the stakeholdes.
Since we needed to find out which social media platforms the younger audience uses, I got the chance to conduct research on "Social Media Usage." I started creating some visual prototypes once I finished the research so the client could see them later on in the presentation. All in all, this research was interesting because it allowed me to learn about the social media platforms that people use today and how much time they spend on them.
Regarding the retrospective, we decided to construct a retrospective for each member of the team, and then each member would combine all of the input from each member. That manner, we will know what each member thinks about the other member. For example, I develop retrospective for all of the members and what I think, and they create one for me, after which I have to combine all of the feedback that I have received.
This is my retrospective. All input received from the retrospectives of the other team members.
After finishing my first project for semester 2, I had to get ready for my second project. We were very confused as to what Lighttown Speakers was and how it related to Toastmasters on the day the clients presented their club. Therefore, I made the decision to learn more about toastmasters and then look into lighttown speakers, their relationships, and the resources we could offer the club.
We made the decision to interview Lighttown speakers and ask them specific questions about the target persona in order to get to know them better. I came to understand that their target persona is a typical office worker, but they would want a corporate target persona such as a manager or CEO of a corporation. I began creating the persona's appearance after finishing my study.
During the first week of the media campaign, every member of the team conducted research on various topics that could aid in the campaign. Since KPIs are crucial for measuring the efficacy and success of a media campaign for Lighttown Speakers Club, I made the decision to do KPI research. I created certain rules that Lighttown can follow to in order to increase their level of sponsorship and popularity.
For project X, I began by creating a wireframe that will aid me with the website design later. I began by showcasing my product, then adding a featured part, followed by a story section, product section, and a testimonial section.
For project X, I had created a competitor analysis that explained dropshipping businesses' techniques and what they used on their websites to market their products. And I created Common Tactics for Website Improvement for the website based on what the finest dropshipping websites employ, as well as what I incorporated on my own website.